The Twitter retweet is one of the most important ways to achieve value on Twitter.
From [Infographic] 5 Scientifically Proven Ways to Get More ReTweets @ danzarrella.com:
See also “Tweet, Tweet, Retweet: Conversational Aspects of Retweeting on Twitter” [.pdf], a Microsoft Research paper that was published in January 2010.
As part of their analysis they reviewed a random sample of 203,371 retweets from 107,116 unique users. Some of the highlights from this paper:
- 18% of retweets contain a hashtag
- 52% of retweets contain a URL
- 11% of retweets contain an encapsulated retweet (RT @user1 RT @user2 …message..)
- 9% of retweets contain an @reply that refers to the person retweeting the post Compared to the random sample of tweets, hashtag usage and linking areoverrepresented in retweets.