1Sep/100
Not every employee dreams of waking up to 15,000 Twitter followers
Lisa Barone is the Chief Branding Officer of Outspoken Media. In her recent blog post "How To Calm Employees Into Social Media" she wrote a roadmap to bring employees into the social media mix.
- Remove the Barriers to create a habit of socialness and collaboration
- Focus on One Network to start
- Give Them Guidelines For Interaction
- Create an In-House Resource, e.g. a wiki as the hub for the company’s social media policy
- Highlight Real-Life Examples
Further reading:
- How To Calm Employees Into Social Media @ Outspokenmedia.com