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31Dec/130

Pew: Facebook and Instagram show highest user engagement

Key findings on social networking site usage and adoption from a new [U.S.] survey from the Pew Research Center’s Internet Project:

  • Despite recent growth by services such as Pinterest and Instagram, Facebook remains the dominant social networking platform
  • Facebook and Instagram exhibit especially high levels of user engagement: A majority of users on these sites check in to them on a daily basis
  • 42% of online adults use multiple social networking platforms. For those who use only one social networking site, Facebook is typically—though not always—the platform of choice.

pew

 

Some interesting demographic conclusions:

  • Pinterest holds particular appeal to female users (women are four times as likely as men to be Pinterest users)
  • LinkedIn is especially popular among college graduates and internet users in higher income households
  • Twitter and Instagram have particular appeal to younger adults, urban dwellers, and non-whites
  • There is substantial overlap between Twitter and Instagram user bases