Pinterest: the ultimate guide

From The Ultimate Guide To Pinterest by 9010 Group's Michael Litman:

I was always collecting images on theweb in folders on the desktop of mycomputer, but it wasn’t a very goodsystem for remembering where thingscame from or who made them. We wanted to create a place where youcan go to upload or collect things on theweb and simply organize it the way youwant to.
Evan Sharp, Pinterest Co-Founder and Designer

Key take-outs for Pinterest

1. Pinterest is a visual content curation platform with a ton more to boot
2. It’s a huge traffic driver for brands, retail, travel, charities, news & more
3. Build your brand out of its specific sector by sharing interesting and relevant content, creating engagement
4. Ensure that the visual content on your site is ‘pinnable’
5. Videos hosted on Vimeo currently can’t be pinned, but YouTube works
6. Use collaborative boards as ways of bringing people together internally or for client projects
7. Add your products (with their prices) to drive awareness and social currency
8. You don’t have to follow everyone, just their boards which interest you the most
9. Add buttons and sharing functionality to your browser / shop / website / blog
10. It can get madly addictive. Enjoy the ride

More about Pinterest (stats, facts and demographics, getting started, What are people pinning? Which brands are using it?, etc) in the slide deck embedded below: