7Jul/100
Social CRM: most popular online IDs used to sign in
Users have made on thing clear to sites: when it comes to using and existing online identity to log in to a website, they want a choice of providers.
Overall the most popular online identities to log in with are Facebook (52% for entertainment sites) and Twitter (45% for news sites).
Profile data is available to websites after a user authenticates directly using an existing identity. Data varies widely by provider and depends on user permissions.
Full infographic at: