4Nov/100
Social media as a traffic source: it’s just Facebook and Twitter
Using audience and traffic as your way of measuring success may be a bit old fashioned. After all, in social media, it’s all about the relationships, not about unique visitors or pageviews. Then again, audience and traffic are the least “fuzzy” of social media metrics and their trends might teach you a lot about how your activities in the social media space are received.
Technorati's State of the Blogosphere is based on a survey of [mainly U.S.] 7,200 bloggers. Full presentation is embedded below, but this particular strike is interesting when you use traffic to your site as your main KPI:
