In a 27-page report Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk, web strategist Jeremiah Owyang explores the two possible career paths for the social media decision maker in a company (he calls them Social Strategists, but you might just as well think of them as Conversation Managers).
- Most Social Strategists and their programs lack maturity, with only 23% of Social Strategists having a formalized program with long-term direction.
- They are overwhelmed with six major challenges – with little relief in sight:
- Resistance from internal culture,
- Measuring ROI,
- Lack of resources,
- An ever-changing technology space,
- Resentment and envy of the role,
- A looming increase in business demands.
With demands just about to increase, they have two possible career paths:
- Fall behind in requests from vocal customers and internal business units, thereby becoming reactive which we call the “Social Media Help Desk”, or
- Develop a proactive program that gets ahead of the demands, and operate from a strategic planning position.