Social media efforts: where do the budgets come from?

King Fish Media, along with Hub Spot and Junta42, recently released a new study measuring marketers’ adoption and use of social media for their company’s marketing efforts.

• Social media strategy adoption and investment
• Sites and tactics used by marketers
• Strategic objectives of social media campaigns
• Content’s role in social media
• Social media ROI and measurement tools

According to this research, most companies currently have (72%) or will have (80%) a social media strategy
Investment in social media rises from a variety of sources:

• tied to a specific project/custom media program (35%)
• as an increase to the marketing budget (33%)
• funded by moving budget to mainstream media (21%)

The responsability for social media falls

• mainly on the marketing department (70%)
• management (23%)
• sales (3%)
• IT (2%)