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27Aug/124

Social media in Belgium: a quick snapshot of their relative audience size

Bad news for users of Google's Ad Planner tool to research audience data for popular websites, including Facebook.com, Twitter.com and LinkedIn.com. Starting September 5th, 2012, you can no longer research domains or ad placements that are not part of the Google Display Network.

In 2012, only two social media platforms are really mainstream in Belgium: Facebook and YouTube. There are no public data available (yet) for Belgian YouTube users, but here's a quick overview of some of the data that are still public. At least, until the 5th of September.

Facebook is still the biggest social media platform:

French video sharing service website Dailymotion has surpassed LinkedIn in terms of pageviews:

  • 9.2% reach in Belgium (down from 10% in March)
  • 760K unique visitors a month (down from 820K in March)
  • 18M pageviews a month (up from 16M in March)

LinkedIn has lost part of its audience in terms of unique visitors and pageviews:

  • 9.2% reach in Belgium (down from 11.2% in March)
  • 760K unique visitors a month (down from 920K in March)
  • 21M pageviews a month (down from 26M in March)

Twitter has moved up to the 4th position, where Netlog used to be:

  • 9.1% reach in Belgium
  • 750K unique visitors a month
  • 21M pageviews a month