24Jun/100
Social Media Metrics: What can Facebook,Google tell you?
Facebook recently released a new version of Analytics that will track not only Page activity like posts, interaction quality, and fans, but also domain activity. The Facebook Developer's Blog explains "domain activity" as "what your audience finds most interesting" on your website.
But let's not forget Google Analytics. Sarah Worsham of Sazbean Consulting has shared her insights of how to use Google Analytics to Measure Social Media Success on Slideshare.
Slide #6 is particularly interesting:
Further reading:
- Facebook Analytics: http://www.facebook.com/insights/
- Using Google Analytics to Measure Social Media Success @ slideshare.et