text/html; Steven Van Belleghem: companies lie when they say they care about their clients « Conversity.be
18Oct/100

Steven Van Belleghem: companies lie when they say they care about their clients

In his most recent presentation, "The Conversation Manager" author Steven Van Belleghem sees a paradox in the way companies talk and behave:

* Companies think word-of-mouth is important, but they don’t manage it
* Every customer is important, but giving them good service is seen as a cost
* Every client is important, but 1000 clients on Facebook are not relevant