14May/120
Study: mothers as more versatile, present, active and engaged users of social media
From “S-Net: A Study on Social Media Usage & Behavior” by Publicis Groupe owned Perfomics:
Moms are more likely than other women to:
- Visit Facebook at least daily (85% vs. 73%)
- Have had a Facebook account for more than one year (82% vs. 76%)
- Say their Facebook account is very/extremely important to them (68% vs. 54%)
More in this slide deck:
Snet Social Media Moms Summary April 2012
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