22Sep/100
The perfect Facebook post: an image, on a Friday morning
Key takeaways from Vitrue’s recent white paper, “The Anatomy of a Post: Findings on Post Effectiveness" :
- Most Effective Post Type: Across all brands and represented business verticals, image posts are more engaging as measured by fan responses, likes and shares than video or text. There are variations by vertical that will be expanded on further, namely Quick Serve Restaurants versus Consumer Packaged Goods.
- Post Effectiveness by Time of Day: A clear indication of variability in engagement by vertical is the differences between the entire data set and a single vertical like QSR. Posts made before noon get 65% more engagement than posts after noon across all fans served, versus QSR that experiences 12% more engagement for posts made in the afternoon.
- Post Effectiveness by Day of Week: The post effectiveness varies considerably by industry vertical, but when all fan data was viewed in the aggregate, Friday posts generate the most engagement while Saturday and Sunday posts have the least engagement.
Further reading:
- Anatomy of a Facebook Post: Vitrue’s Data Behind Effective Social Media Marketing @ vitrue.com/blog
- The Vitrue Update: Facebook Post Effectiveness Study @ youtube.com