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8Jun/100

Razorfish: “The recession has subsided; marketers are spending again on digital”

The 2010 Razorfish Outlook Report takes a snapshop of marketing trends and media spend.

2010 Razorfish Outlook Report
View more documents from Razorfish.

Some interesting takeaways:

  1. Marketers need to transform themselves. or die.
  2. The recession has subsided. marketers are spending again on digital.
  3. Contrary to popular belief, clients were willing to experiment during the recession.
  4. Mobile marketing has arrived, finally—thanks to Apple.
  5. Marketers will invest more into digital video.
  6. Brands will take over twitter.
  7. Brands are focusing on social influencers, not social media.
  8. Brands are getting savvier about measuring social.
  9. Google still dominates search. but not for long.
  10. Global brands are learning how to think and act locally.

See also 2010 Razorfish Outlook Report Key Findings on Slideshare.