The social algorithm and 9 other trends in social media

U.K. based social media agency The Social Practice recently upload an inspiring slide deck on how they think social media will evolve. They see Google+ as the Trojan horse of the social web and that the eventual winner will be the platform that is:

• Ubiquitous: effortlessly omnipresent in every aspect of our lives, on-line and off-line
• Dynamic: responsive to real time data, from location to time to pricing. Aware that groups, closeness and relevance are not fixed concepts but fluid and mutable
• Intuitive: innately aware of context and nuance. Intuitively aware of where and when I want particular kinds of social context
• Hard wired into business models: enables companies to give consumers a social stake in their success
• Seamlessly integrated into devices: effortlessly integrated into the desktop and mobile OS

In the accompanying slide deck From destination social to dispersed social: 10 trends in social media they see 10 trends in social media. In a nutshell:

1. The rise of the social algorithm.
2. (Social) Selling is everywhere.
3. From group discounts to group dynamics.
4. The evolution of location.
5. The rise of social business.
6. The consumer as curator.
7. Rewarding social sharing.
8. Convergence and blurred boundaries.
9. Cross device consumption.
10. HTML 5 and the rise of web apps.