text/html; What do Hyper-Social organizations do differently? « Conversity.be
24Jul/100

What do Hyper-Social organizations do differently?

Key takeaway from <The hyper social organization, a presentation (and book) by EmergenceMarketing.com's Francois Gossieaux: 

Turning a business process into a social process 
IS NOT:

  • Running traditional programs using social media platforms
  • PR by blogging press releases
  • lead gen by spamming community members
  • recruiting through spray and pray over Twitter, etc.
BUT IS:
  • Running programs based on human reciprocity and social contracts to get others, whose job it isn’t to do so, to help you do your job 
  • customer support with the help of all employees and customers
  • product innovation with customers and detractors, etc.
The hyper social organization
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