19May/110
What is the real cost of social media?
The true cost of a social media campaign depends on the size and reach of the campaign itself.
Some factors to consider, from The Real Cost of Social Media infographic @ focus.com:
- Staff costs, like your marketer's salary
- Advertising, like Facebook Ads
- External fees
- Other, e.g. tracking tools, technical/creative costs
On the bright side, only half of the respondents of an eMarketers survey felt that "low cost" was a benefit of social media:
