11Sep/110
Which social media metrics are most often used?
From mdg advertising's The ROI of social media infographic:
Marketers can put a price on increased sales or decreased costs, but far trickier is identifying the value of social media beyond dollars and cents.
Tangible metrics for social media efforts
- 68% Site traffic
- 66% Conversion
- 63% # of fans/members
- 63% # of positive customer mentions
- 50% Revenue
- 50% # of contributors
- 43% # of page views
- 42% # of posts
- 41% # of mentions
- 23% Average order value
- 16% Reduced returns
- 15% Increased channel sales
- 11% Reduced call volume
- 7% Other
- 7% Do not track metrics
There is clearly no standard measurement, but at least the majority tracks whatever metrics they have at their disposal.